Gao believes the model will gain further traction in as it attracts old-school game developers, which were accustomed to pay-to-play, to follow suit. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent. The launch is certainly a boon to creators who enjoy a substantial following, although many of them have already explored third-party platforms for alternative commercial possibilities beyond the advertising and tipping options that WeChat enables. On that end, WeChat has restricted the application to the function only to accounts that are over three months old, have published at least three original articles and have seen no serious violations of WeChat rules. It also appears that only users with a Chinese Apple account are able to pay for WeChat articles. One potential drawback is it will drive down traffic and discourage advertisers. Not everyone is bullish on the new paywall. When it comes to making money, TiMi has from the outset been a strong proponent of game-as-a-service whereby it continues to pump out fresh content after the initial download.
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