Optional Companion Banner site-served only : Companion banners are optional image banner ads that appear on the top right corner of the watch page on desktop for the duration of the content video. Channel Engagement Panel site-served only : If the video creative is YouTube-hosted, it will automatically pull in information about the channel hosting the ad, such as channel name, channel icon, and the name of the video to boost additional channel engagement. The video ad can appear when a user initiates video play either in the beginning pre-roll , at points in between mid-roll , or after post-roll. These will not appear if the video is not hosted on YouTube or is unlisted. Next: Assets Overview and Creative Submission. When an in-stream video ad ends or is skipped the companion banner remains on the YouTube page and the user can click on it at any time. These ads may run on YouTube desktop, mobile web and apps, connected TV, and game console properties, as well as embedded YouTube players on other sites. Video ads are offered as either skippable or non-skippable, and may be served as a YouTube-hosted video recommended or a third-party-hosted video. Non-skippable: In a non-skippable video ad, viewers are not given the choice to skip the ad.
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